telephoning. This fact is very much related to the characteristic of this medium, namely that it demands participation of our senses and faculties. Unlike radio, it cannot be used as background. Since the telephone offers a very poor auditory image, we strengthen and complete it by the use of all the other senses. When the auditory image is of high definition, as with radio, we visualize the experience or complete it with the sense of sight. When the visual image is of high definition or intensity, we complete it by providing sound. That is why, when the movies added sound track, there was such deep artistic upset. In fact the disturbance was almost equal to that caused by the movie itself. For the movie is a rival of the book, tending to provide a visual track of narrative description and statement that is much fuller than the written word. In the 1920s a popular song was “All Alone by the